Mr Winston's

Mr. Winston's was a startup pet and house-sitting service looking to establish its first digital presence.

The business needed a professional brand identity and website that would help build trust with pet owners while supporting online enquiries and bookings.
The project involved creating a complete digital experience, including branding, website design, content structure, copywriting and WordPress implementation.

The Problem

As a new business, Mr. Winston's needed a professional online presence that could build trust, communicate services clearly and support online bookings.

Constraints

The project was delivered within a limited budget and timeline, requiring a customised WordPress solution while balancing stakeholder preferences and branding best practices.

My Role

Designer & WordPress Developer
Responsibilities included:
  • Brand identity development
  • Logo design
  • Website design and customisation
  • Content structure and page planning
  • Copywriting
  • Imagery sourcing
  • Online booking integration
  • Client collaboration and project delivery

The Process

I worked closely with the client to establish a visual identity that balanced professionalism with the friendly and trustworthy nature of the business. The website was built using a customised WordPress template, allowing the project to remain within budget while still delivering a tailored experience. Alongside the visual design, I developed the site structure, wrote supporting copy and implemented an online booking system.

Key Work

Created a New Brand Identity
‍Developed the logo and visual direction for a new business entering the market.
Built an Online Booking Experience
‍Integrated a working booking system to streamline enquiries and appointment scheduling.
Developed Website Content & Structure
‍Created page layouts, content hierarchy and supporting copy to communicate services clearly.
Sourced and Curated Imagery
‍Selected imagery that reinforced trust, professionalism and the personal nature of the service.

Outcome

The project delivered a complete digital presence for a new business, including branding, a functional booking system and a website designed to build trust with prospective customers.

Reflection

This project reinforced the importance of balancing user needs, business goals and stakeholder preferences. One of the biggest challenges involved navigating differing views on the logo direction, which highlighted the value of clear communication and design rationale throughout a project.
Looking back, I would place greater emphasis on a mobile-first approach and simplify elements of the user experience further. While design tools and best practices have evolved significantly since 2018, the project remains an important milestone in developing my skills across branding, content strategy, client management and digital product delivery.

Client

Mr Winston's

Year

2018