I turn complex problems into clear digital experiences through UX, systems thinking, and thoughtful design.

About myself

I am a product-focused designer with 10+ years’ experience delivering UI/UX, responsive web platforms, brand systems and digital experiences across product, marketing and sales environments.

I specialise in solving UX problems and translating complex ideas into clear, usable digital experiences. My recent work at Digital Reality Corp involved leading UX/UI refinement, launch-readiness QA, responsive design systems and product messaging across web and sales touchpoints.

I integrate AI tools (ChatGPT, Claude, Gemini) into my workflow to accelerate UX writing, research synthesis and design iteration. I also built a bespoke Vercel-based tool to generate reusable visual patterns across presentations and brand assets.

I work best in remote, structured teams with clear direction, autonomy and strong collaboration. I bring a high level of ownership, attention to detail and a persistent approach to delivering meaningful, reliable design outcomes.

Skills

Product Design

AI Design Integration

UI Design

Design Systems

User Experience Design

Information Architecture

Figma

Responsive Design